Cagayan de Oro's annual fiesta celebration, popularly known as Higalaay Festival, is a week-long festivity filled with a series of colorful, culturally-rich and fun-filled core events that culminate on the 28th of August , the feast day of the city's patron saint, St. Augustine.The celebration has grown not only as the customary day of thanksgiving but also as a rallying point for a campaign to promote Cagayan de Oro City and the surrounding areas globally as an investment and tourism destination.
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